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Macco Financial Group

 

During my time as the Marketing & Communication Systems Intern, I optimized the company's three main pages; Home, Our Team, and Client Experience. We determined these pages to drive the most traffic and the goal was to instill the company message throughout said pages. Other small changes were made throughout the website, but these pages were the main focus. Mobile optimization was considered, but overall the main audience of retirement age users was the biggest factor in design and usage.

AW Terror Backers

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For my final capstone project I created and designed a website for the Appleton West Terror Backers booster club. The club was looking for a way to streamline the donation process, while also raising awareness of the club and bringing in parent volunteers for athletic events. I was able to deliver these goals and more. I also included information about the club and their board, events, sponsorship, memberships, scholarships, and spirit store. The website was made with mobile optimization in mind, and branding was a top priority in designing the site.

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The site is live and was very well received by the Terror Backers board.

Attempts at Adulting

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To earn my Social Media Magnet certification I was tasked with running a website, blog, and social media sites. The business was called 'Attempts at Adulting' and focused on my own personal experience that I shared with the world. While the website is no longer active because of the time limit on the project, the metrics are included.

414 Flea

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I took on the freelance project of building a website for a vintage marketplace in Milwaukee, WI called 414 Flea. I created the website with the style of the business in mind, and adhered to all of the requests from the owner. In the process, I was able to help the owner learn some of the ins and outs of the website platform, and she has since added pages and taken her site over as her own.

Contact Me

Katie Hammerton

Communication Made Visual

See My Work

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