During my time at Macco Financial, I was in charge of designing a set of email marketing campaigns to be used for pay per leads. There were two lead sites used, so they each had their own nearly identical campaigns. The campaigns take that lead through the proper email path depending on their corresponding answers when a financial advisor would get in contact with them. There were also two nurturing campaigns built out for the purpose of reconnecting with the leads. This would be put into effect if the advisors never heard back from the lead at all, lost contact throughout the process, or if the lead wished to be contacted at a later date. 

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There was also a set of emails built out for the company's 'Cars & Costumes' event. These emails encouraged their clients to RSVP for the event, and then reminders as the date grew closer. The last two images above are the list of emails and an example of the results of an email broadcast.

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The emails below are examples of the work I did for the lead campaigns. There were two writing themes; advertising and personal. This dictated what tone was used, images, subject line and preheader, and who the email was from.